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Google +: Facebook Killer or Just Another Social Media Site?

Google is once again hopping on the social media bandwagon, and it’s getting a lot of flack for it, after the failed attempts with Wave and Buzz. This time, Google + might actually threaten Twitter and...

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The Small Business’s Journey Toward Social Media Use

Definition: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio,...

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Hunting for Success in Social Gaming– Profiling HitGrab

The number of people who actively use Facebook has reached epic proportions. Last year the site had approximately 500 million active users and over this past year it has grown to over 800 million...

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What's the Buzz About Google +?

If you’ve heard about Google’s newest social media platform, Google +, and wonder if it’s worth the hype, let me give you an overview so you can decide for yourself. What It Is Google + is a little...

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10 Ways to Find Customers With Social Media Today

Looking for more business? Social media might just be your ticket to more sales and an increase in customers. Here are 10 strategies you can start using today for better results. 1. Start Blogging...

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Creating an Editorial Calendar for Social Media

In the past, editorial calendars were for, well, editors. Now, they can be used by small businesses to keep a steady flow of great blog posts, as well as updating a brand’s social media profiles. Not...

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Creating Your Social Media Strategy

It’s not enough to simply “be on social media.” Without direction, your efforts will be useless. After all, what are you trying to achieve by being on Twitter or Facebook? Having a social media...

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Using Social Media, The New Word-Of-Mouth Advertising

As business owners, we appreciate the value of word-of-mouth marketing, and one of the most easy–and not to mention cost effective– tools around for cultivating this kind of positive promotion is...

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Social Media 101: Five Tips To Increase Your Sales

Looking for more business? Social media might just be your ticket to more sales and an increase in customers. Here are five strategies you can start using today for better results. 1. Start Blogging...

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#Hashtag 101: A Beginners Guide to Hashtags

Assuming your business already has a dedicated Twitter account, you should be incorporating hashtags as a part of your social media strategy. Hashtags are a key ingredient in the recipe for social...

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10 Tips to Make You a Smarter Social Media User

When it comes to using social media, even the most advanced users can stand a bit of advice now and then. Here are some of my best tips to help you connect with potential customers through social...

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Google +: Facebook Killer or Just Another Social Media Site?

Google is once again hopping on the social media bandwagon, and it’s getting a lot of flack for it, after the failed attempts with Wave and Buzz. This time, Google + might actually threaten Twitter and...

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Social Media: Tool to Speak WITH People, Not AT Them

While I was reading Engage! by Brian Solis, I came across a section that stood out: Social media is about speaking with, not at people. This means engaging in a way that works in a conversational...

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10 Social Media Best Practices

Marketing your business takes time. Luckily with the ever-growing popularity of social media, you can now do a lot of your marketing online. But social media can be overwhelming if you’re not sure...

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5 Steps To A Great Email Marketing Campaign

If you’ve yet to experiment with email marketing, now’s the time to give it a go. It’s a great way for businesses to reach customers, find new leads and convert those leads into buyers, but the best...

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10 Tips for Leveraging Social Media for B2B

There’s plenty of content out there that offers tips on using social media to attract new customers, but the truth is: it’s a different animal completely for B2C companies than for B2Bs. If you sell to...

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10 Tips for Leveraging Social Media for B2B

There’s plenty of content out there that offers tips on using social media to attract new customers, but the truth is: it’s a different animal completely for B2C companies than for B2Bs. If you sell to...

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How To Discover (And Manage) What People Are Saying About Your Brand On Social

Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think, and can...

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How to Best Utilize Your Brand’s Twitter Analytics to Discover Essential Data

By Hilary Smith, Guest Contributor These days, social media services have a lot more to offer brands than just another way to engage with their audience. Be it Facebook, Google Plus, or Twitter—all...

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Social Media Tools, Tips & Tricks

By Jill Kennedy, Founder of That’s the Idea It’s the beginning of the week and you want to post content on your Facebook and Twitter accounts. You post a status and a few tweets. Thursday rolls around...

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