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10 Social Media Best Practices

Marketing your business takes time. Luckily with the ever-growing popularity of social media, you can now do a lot of your marketing online. But social media can be overwhelming if you’re not sure...

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5 Steps To A Great Email Marketing Campaign

If you’ve yet to experiment with email marketing, now’s the time to give it a go. It’s a great way for businesses to reach customers, find new leads and convert those leads into buyers, but the best...

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10 Tips for Leveraging Social Media for B2B

There’s plenty of content out there that offers tips on using social media to attract new customers, but the truth is: it’s a different animal completely for B2C companies than for B2Bs. If you sell to...

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10 Tips for Leveraging Social Media for B2B

There’s plenty of content out there that offers tips on using social media to attract new customers, but the truth is: it’s a different animal completely for B2C companies than for B2Bs. If you sell to...

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How To Discover (And Manage) What People Are Saying About Your Brand On Social

Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think, and can...

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How to Best Utilize Your Brand’s Twitter Analytics to Discover Essential Data

By Hilary Smith, Guest Contributor These days, social media services have a lot more to offer brands than just another way to engage with their audience. Be it Facebook, Google Plus, or Twitter—all...

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Social Media Tools, Tips & Tricks

By Jill Kennedy, Founder of That’s the Idea It’s the beginning of the week and you want to post content on your Facebook and Twitter accounts. You post a status and a few tweets. Thursday rolls around...

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5 Can’t-Live-Without Social Media Tools

Social media eats up content like a monster, and staying on top of all the scheduling, engagement, and reporting can be exhausting. Just 5% of small business owners outsource their social media...

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5 Ways to Build Better Social Media Communities

Social media has quickly emerged as a primary platform for engaging your customers and generating awareness about your company, products and promotions. But social media marketing is still so new that...

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3 Rules For Small Businesses Using Hashtags

As a small business, you’re likely on social media and if you’re on social media, you’ve seen hashtags; phrases that are preceded by a “#” symbol. Hashtags have been in use for years and are a popular...

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